Alongside Pettibone, Madonna enlisted help from producer André Betts, who previously co-produced 'Justify My Love' for The Immaculate Collection. Pettibone first began working with Madonna during the 1980s, providing remixes for several of her singles. For the album, Madonna primarily collaborated with producer Shep Pettibone. The first two projects from the venture were her fifth studio album, Erotica, and a coffee table book of photographs featuring Madonna, entitled Sex. In 1992, Madonna founded her own multi-media entertainment company, Maverick, consisting of a record company (Maverick Records), a film production company (Maverick Films), and associated music publishing, television broadcasting, book publishing and merchandising divisions.
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